Unconscious Bias (in the advertising industry)
“Make employers come to terms with [and act on] their own bias in the workplace.”
— Jordan Doucette view full brief
It’s probably not a massive shock that the LGBTI community are woefully underrepresented in advertising, both in terms of presence in campaigns, but also LGBTI people in creative roles. So how can we help?
D&AD Pink Pencil Award
At a time when advertising awards are so plentiful that their value is often debased, the status and integrity of a D&AD Pencil has never been in doubt.
So we created the D&AD Pink Pencil, dedicated solely to award creative ideas that feature & support the LGBTI community.