Projects – Loop Creative

Web header animation for AMCS

Website header animation for AMCS art competition

The project aims to redefine perspectives around sharks and encourage protection for endangered species. Users are encouraged to participate in an art competition https://sharkchampions.org.au/fantastical-sharks-and-rays/

Working together with the web development team and retouching department, I had the honour of animating this beautifully designed header image for the Australian Marine Conservation Society. The idea was to capture the magic and beauty of the ocean by adding subtle movement such as incorporating bioluminescence, sun rays, and adding a gentle motion to the shark and ray.

Using Photoshop I created separate layers of the ocean animals so these could be animated in After Effects. In addition I experimented with various particle settings and plugins in order to achieve the desired effect for the bioluminescence.

Challenges

One of the challenges was to create a seamlessly looping file that was short and compact in size for web publishing. The background had to be supplied as a separate layer and needed to be flexible around the edges to allow cropping for different screen desktop and mobile screen sizes.

Oil Bonanza TVC for Repco

Oil Bonanza Animation for Repco

The client was looking for a creative animation to promote their product offering. The brief was to work out a concept for the oil animation and tie top & tail together visually.

My work included researching suitable video footage of oil that can be included in the animation. I also planned out how the elements should animate and transition to the next frame. I provided the client with multiple options to choose from.

15″ TVC

Retail videos – Stockland

Retail videos for Stockland

The animation of these videos included working out new transitions, ensuring that any text is legible and that timings work well. I had to make sure everything is aligned to the new style guide and come up with creative solutions for transitions.

Retail expo video

Retail leasing video

Social videos

Bottlemart x Carlton Relay

Animation for Bottlemart x Carlton Relay – Promo video

Creative concept development and animation for LMG promoting the Relay on Social Media.

Youtube 30sec

Facebook 11sec

My work included adjusting the ads for multiple formats such as IPTV, billboards and reels. The promo was later extended to digital banners and screens in static formats.

Reels