Web header animation for AMCS
Website header animation for AMCS art competition
The project aims to redefine perspectives around sharks and encourage protection for endangered species. Users are encouraged to participate in an art competition https://sharkchampions.org.au/fantastical-sharks-and-rays/
Working together with the web development team and retouching department, I had the honour of animating this beautifully designed header image for the Australian Marine Conservation Society. The idea was to capture the magic and beauty of the ocean by adding subtle movement such as incorporating bioluminescence, sun rays, and adding a gentle motion to the shark and ray.
Using Photoshop I created separate layers of the ocean animals so these could be animated in After Effects. In addition I experimented with various particle settings and plugins in order to achieve the desired effect for the bioluminescence.
Challenges
One of the challenges was to create a seamlessly looping file that was short and compact in size for web publishing. The background had to be supplied as a separate layer and needed to be flexible around the edges to allow cropping for different screen desktop and mobile screen sizes.
Oil Bonanza TVC for Repco
Oil Bonanza Animation for Repco
The client was looking for a creative animation to promote their product offering. The brief was to work out a concept for the oil animation and tie top & tail together visually.
My work included researching suitable video footage of oil that can be included in the animation. I also planned out how the elements should animate and transition to the next frame. I provided the client with multiple options to choose from.
15″ TVC
Retail videos – Stockland
Retail videos for Stockland
The animation of these videos included working out new transitions, ensuring that any text is legible and that timings work well. I had to make sure everything is aligned to the new style guide and come up with creative solutions for transitions.
Retail expo video
Retail leasing video
Social videos
Bottlemart x Carlton Relay
Animation for Bottlemart x Carlton Relay – Promo video
Creative concept development and animation for LMG promoting the Relay on Social Media.
Youtube 30sec
Facebook 11sec
My work included adjusting the ads for multiple formats such as IPTV, billboards and reels. The promo was later extended to digital banners and screens in static formats.
Reels
Front of store Screens for Woolworths
FOS Animations for Woolworths
Animations of front of store screens for Woolworths. In many instances my work also included creating the overall layout for the animations, ensuring that products fit well and that branding is applied correctly.
Examples of various FOS animations
Display banners for Hyundai
Set of display banners – Hyundai
Storyboarding and asset preparation for development. Each layout needed to the optimised for different sizes, ensuring legibility and consistency.
Storyboarding
Before animation each size was storyboarded and approved with client before animation commenced. Brand and type settings were required to be applied consistently.
![](https://loopcreative.art/wp-content/uploads/2024/01/Screenshot-2024-01-18-at-2.23.25-pm-2.png)
Shop your way
Animated video for Bottlemart
Promo videos to engage customers to download the app in conjunction with the winning offer.
Youtube
Social
Display banners – Genesis
Set of display banners – Genesis
Storyboarding and asset preparation for development
Display banners – Hyundai N
Set of display banners – Hyundai N
Storyboarding and asset preparation for development
Display banners – Genesis
Set of display banners – Genesis
Storyboarding and asset preparation for development